The phrase "this ain't no chain store" doesn't refer to the partners' belief in the independent record store triumphing over the large multi-branch conglomerates. It is the phrase used by Hoyt in response to a moron inquiring where he might find equipment to enable him to traverse the heights of the Sierras in mid winter. Such charm has always endeared Hoyt to the many, many impressionable youth that have wandered into the store both on 4th Street and now on Mendocino Avenue. Doug's charm lies in the attitude he takes regarding the rudeness of people who do not hand around personal recreation substances with largesse. And rightly so.

More pics and other crap soon.